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AUTHORS
Beth M. Cuzzone is the Director of Business Development at Goulston & Storrs and a founder of the Legal Sales and Service Organization (LSSO).
Charles H. Green, founder of Trusted Advisor Associates, is a speaker and executive educator on the subject of trust-based client relationships in business. He is author of The Trusted Advisor (with David Maister and Rob Galford, Free Press, October 2000).
William J. Flannery, Jr., founder of the WJF Institute, assists law firms to achieve a client-focused business development strategy. These steps are explained, developed and detailed during the various training workshops offered by The WJF Institute.
Becky Dowd is president of Dowd Marketing Strategies, creating business development tools for professionals that get results.
Dennis Snow is founder of Snow & Associates, Inc., a consulting firm dedicated to providing customized, actionable solutions to your specific business needs.
Stewart M. Hirsch, Esq., Principal at Strategic Relationships, a former in-house lawyer, is a client-development coach, trainer and speaker who helps lawyers get referrals and make rain.
Judy Melanson, Vice President and Team Director at Chadwick Martin Bailey, delivers on all aspects of client relationships. Her focus on the use of market information to drive strategy has made her an ongoing strategic resource for such organizations as Hilton Hotels, Saga Holidays, Sonesta Hotels, Harrah's Hotels & Casinos, New England Financial, First Manhattan Consulting Group, Citizens Bank, Macmillan/ McGraw-Hill Publishing and Babson College.
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ARTICLES
The End is only the Beginning20 Questions You Should Ask Current and Prospective Clients
William J. Flannery, Jr.
Ten Myths About Selling Intangible Services
Charles H. Green
What Buyers Really Want
Charles H. Green
Build Trust Into Your Selling
Charles H. Green
Do Clients Buy the Law Firm, or the Lawyer?
Charles H. Green
Selling Professional Services
Charles H. Green
Differentiation Through Selling, Not Branding
Charles H. Green
Selling by Doing, not Selling by Telling
Charles H. Green
Conducting the Sales Conversation: Avoiding the Potholes
Charles H. Green
Pre-Appointment Planning: Positioning Your Firm for Success
Becky Dowd
True Professionalism – The Core of Service Excellence
Dennis Snow
Service Excellence: The Leadership Factor
Dennis Snow
Recognition: The Importance of Saying "Thank You"
Dennis Snow
Sustaining
A Customer Service Initiative: The Need for Long-Term Commitment
Dennis Snow
The Frontline Equals the Bottom Line
Dennis Snow
Turn Customers into Advocates and Reap Prized Referrals
Judy Melanson
Pre-Appointment Planning: Positioning Your Firm for Success
Becky Dowd
Networking For Attorneys and Other Humans
Stewart M. Hirsch, Esq.
Client Relations – Good Work Isn’t Enough
Stewart M. Hirsch, Esq.
RESEARCH
The BTI 2002 Client Service All–Stars
BTI Consulting Group