LSSO Updates

April 2017

From the Editor's Desk: Staying Up to Date on Trends and Competition

By John O. Cunningham, Chair, Editorial Board

Staying up to date on trends and competition can be overwhelming. LSSO's monthly updates and the annual RainDance conference are here to help. This month's Spotlight Article provides key findings and benchmarking data from Bloomberg Law's recent marketing survey. 

There is still time to register for this year’s RainDance Conference in Dallas on May 9-10. You'll hear from your peers and industry leaders on finding growth in a flat market, creating compelling service experiences, using the voice of the client, delivering great sales presentations, right-pricing, the present and future of legal technology, and what GC-clients love and abhor about legal service and marketing.

Please join and support our partners and sponsors this year, including Bloomberg Law, Thomson Reuters, LexisNexis, Practice Pipeline, gwabbit, Experience Management by Intapp, LawVision, LMA, Prosperoware, Rothschild Marketing and ContactEase.

As always, feel free to send us any other suggestions, comments or contributions to our newsletter by contacting Kirsten Lovett at KLovett@LegalSales.org or to John Cunningham at C3Cunningham@gmail.com.


Spotlight Article

Understand how firms are allocating their marketing and business development budgets to support growth.

As a legal marketing professional, you understand the increased pressure to initiate, cultivate and secure relationships that make an impact on your firm's bottom line. That's why Bloomberg Law and the Legal Marketing Association have partnered to bring you research to provide critical benchmarking on priorities, staffing and objectives.

Download the newly-released 2017 report, “Aligning Legal Marketing and Business Development Resources for Law Firm Growth,” now to discover how and where law firms are investing in order to retain clients and find new business.

Key findings of the survey report include:

  • More respondents (66 percent) predicted that firms would increase spending on marketing technology over the next two years than any other area, including content marketing (54 percent) and paid advertising (50 percent).
  • Firms of all sizes employ on average one marketing or business development professional for every 25 attorneys.
  • Respondents at mid-sized firms of 100-299 lawyers were the least confident that their firm’s marketing budget would increase over the next 12 months (23 percent thought it would), while respondents at small firms were most confident (44 percent).
  • Action vs. Beliefs – Marketing & BD professionals report that developing greater knowledge & expertise in the client’s business and investing in client experience are the two greatest areas of perceived differentiation yet, investing in these areas does not receive the same budgetary focus.
  • 28% of respondents indicated a desire for greater involvement in strategic planning.

Download the complete survey findings now.


Why and how do world-class leaders and great performers consistently beat their competition?

Available Now for Pre-Order or Pick up a Copy at RainDance

They realize they cannot go it alone. They use teams and coaches to amplify their results. Many performers who have already surmounted exceptional tests and challenges and have succeeded in business, sports, the military, or the arts well beyond their peers think performance is only up to the individual. Many become frustrated when hours of hard work, years of experience, and expensive educations don’t lead them to the top of their domain. They are already among the best, but they want to be the best. 

The elite realize there is only so much they can do on their own to achieve that status. They understand they need coaches, colleagues, and competitors to provide the collaboration and competition that serves as a constant push to keep forward momentum going towards attaining that next level.

In Cultivating Excellence, Darryl Cross uses thirty years of experience to show top performers that the key to continued enhancement of performance and success is an exceptional coach and team that guides the elite performer to see situations and challenges in new ways (art), to perfect their craft to the nth degree (science), and to commit to deliberate practice that eliminates performance gaps (grit) and puts the summit within reach.

You may pre-order your book here or get your copy hot off the press at RainDance.


Register Now for RainDance 2017


Session Topics:

Finding Growth in a Flat Market

The Science of Creating Great Sales Presentations

Turning "No" into an Opportunity

Pricing for Client Value

Moving from Reactive to Proactive

Using Technology and Data to Close Deals

Register Today


Job Bank

Public Finance Proposal Specialist - Ballard Spahr LLP

Business Development Manager - Husch Blackwell

Sr. Litigation Marketing Coordinator - Ballard Spahr

Business Development Manager - Fenwick & West LLP

Senior Marketing Coordinator - Wiggin and Dana

See more job opportunities

If you are interested in posting a position to the LSSO Job Bank, please click herefor more information.



2017 LSSO & RainDance Conference Partners


 
    


 
 
   
   

    


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