Listen or Watch
In Episode 2 of the LSSO Podcast, Scott Love talks with Jason Broomfield, Director of Business Development for North America at Nexl, about the structural shifts reshaping law firm growth. Jason shares how AI, sophisticated buyers, and evolving BD roles are changing the classic law firm model—and what innovative firms are doing to stay ahead.
Scott is hosting networking exercises at LSSO’s RainDance 2026 Conference in Chicago, where Jason will facilitate his session “Shift Happens” on the future of business development in the legal industry.
AI is reshaping the traditional law firm leverage model and entry‑level work.
BD roles are shifting from support functions to strategic business partners.
Clients and legal ops teams are more informed and value‑focused than ever.
Firms that “wait and see” risk serious structural and revenue challenges.
High‑performing firms align leadership, partners and BD around a shared growth strategy.
Scott and Jason look at how AI is challenging the classic law firm pyramid and changing the kind of work clients are willing to pay for. They talk about the evolution of BD from a behind‑the‑scenes support function into a front‑stage, professional discipline that shares “equal business stature” with lawyers. Along the way, they discuss how sophisticated buyers and legal ops teams are raising expectations around value, efficiency and transparency, and what that means for BD conversations.
The episode also highlights real‑world examples of firms that are aligning leadership, partners and BD to operate as “one firm,” rather than as disconnected silos. Jason shares practical ideas for building a BD‑first culture, activating partners in realistic ways and designing structured 30‑60‑90 day plans that make lateral partner integration a genuine growth driver instead of a gamble.
Jason Broomfield is the Director of Business Development for North America at Nexl, a legal technology platform that helps mid‑market and Am Law 100 firms modernize business development and relationship intelligence. Based in Cape Town, South Africa, he works with BD leaders every day on growth, innovation and strategy for law firms across North America.
If you enjoyed this conversation, explore more LSSO resources on legal business development and law firm growth. You can register for RainDance 2026, browse additional Industry Insights, or subscribe to the LSSO newsletter for future episodes.