Date & Time: November 17, 2026 | 12:00–12:45 PM ET
Registration Pricing:
LSSO members: $0 (Included with membership)
All other attendees: $49
Overview
AI is transforming legal services, and as AI becomes more widely available across the profession, a new question is emerging: What will differentiate one firm from another?
The answer is not better technology. The answer is better human connection.
As AI becomes table stakes, emotional intelligence (EI) is emerging as the competitive advantage that technology cannot replicate. Trust, judgment, curiosity, empathy, and the ability to ask thoughtful follow-up questions remain at the heart of strong client relationships and effective business development.
In this webinar, we’ll explore why the future of law firm growth is not AI or EI. It is AI + EI.
What you’ll learn
- How lawyers can use AI to enhance insight and efficiency while using EI to build credibility, deepen relationships, and create more meaningful client conversations.
- Practical ideas for lawyers to combine AI and EI to strengthen their impact and become more effective trusted advisors.
- How business development leaders, marketers, consultants, and legal technology providers can build rapport and trust with law firm partners, lawyers, and leadership.
The firms that succeed will have the most impactful conversations AND the smartest AI.
