Leading the Future of Legal
Sales & Service
For more than 20 years, the Legal Sales & Service Organization (LSSO) has been the only membership-based organization dedicated exclusively to advancing sales and client service in the legal industry. We provide professionals with coaching, data-driven insights, and forward-thinking strategies to enhance business development and client relationships.
Pioneers in Legal Sales & Service
LSSO was founded to bridge the gap between traditional business development and the evolving demands of legal client service. Over the years, we have cultivated a vibrant, forward-thinking community where professionals at all levels can connect, grow, and drive measurable success.
Our commitment to coaching, innovation, client service, data analytics, and sales enablement ensures that members have the tools and knowledge they need to stay ahead of the curve. Whether through industry-leading research, high-impact networking events, or cutting-edge professional development, we empower legal industry leaders to thrive.
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The Future of Legal Sales
As the legal industry continues to evolve, so does LSSO. We are dedicated to supporting the next generation of legal business development professionals by fostering collaboration, sharing best practices, and redefining what excellence in client service looks like. Our members don’t just adapt to change—they lead it.
One of the key ways we shape the future of legal sales is through RainDance, our annual conference that brings together top professionals in the field. RainDance is the premier event for sales, client service, and business development professionals in the legal sector, offering hands-on workshops, networking opportunities, and insights from the best minds in the industry.
The People Behind Our Mission
Behind every success is a great team. Our dedicated professionals work together to support,
connect, and empower legal professionals worldwide.