Leading the Future of Legal
Sales & Service

For more than 20 years, the Legal Sales & Service Organization (LSSO) has been the only membership-based organization dedicated exclusively to advancing sales and client service in the legal industry. We provide professionals with coaching, data-driven insights, and forward-thinking strategies to enhance business development and client relationships.

Pioneers in Legal Sales & Service

LSSO was founded to bridge the gap between traditional business development and the evolving demands of client service. For more than two decades, LSSO has cultivated a vibrant, forward-thinking community where professionals at all levels can connect, grow, and drive measurable successes.

Our commitment to focusing on the issues that matter most to our members ensure that we provide tge tools and knowledge they need to stay ahead of the curve.

Whether through industry-leading research, high-impact networking events, or cutting-edge professional development, we empower legal industry leaders to thrive.

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LSSO's 5 Focus Areas

Sales and Service Squads for Members

 The legal industry is undergoing massive transformation, and with that comes a demand for smarter, faster, and more strategic business development. Enter LSSO's Sales & Service Squads (SSS) -- five core focus areas designed to empower sales and service professionals across the legal industry. These Squads aren’t just programming -- they’re a core benefit of LSSO membership, giving members a front-row seat to the insights, networks and tools shaping the future of legal business.

By anchoring around these defined pillars, LSSO is delivering on its mission to provide actionable insights, professional development, thriving communities and innovative programming that aligns with the modern demands of legal growth. Each SSS pillar serves as a hub for curated programming, practical learning and real peer connection. Roundtables, peer-led case studies, problem-solving workshops and mentoring opportunities bring real-world relevance to each topic.

These five focus areas also shape the content of our marquee events like LSSO's RainDance Conference and guide our editorial direction throughout the year.

  1. Coaching & Training – Sales skills. Coaching playbooks. Team leadership.
  2. Innovation & Transformation – Technology. AI. Change management. Design thinking.
  3. Client Experience (CX) – Journey mapping. Feedback loops. Service excellence.
  4. Commercialization – Funnels. ROI. Campaigns that convert.
  5. Data Analytics & Intelligence – Dashboards. KPIs. Predictive BD.
As the premier professional organization for legal sales and service pros, LSSO has always led from the front. With SSS, we’re not just staying ahead of the curve — we’re setting it. Don't miss the opportunity to be part of it.

A LSSO Membership isn’t just access. It’s alignment with the future of legal sales and service. Step in.
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The Evolution of Legal Sales

As the legal industry continues to change and mature, so does LSSO. We support today's leaders and the next generation of legal business development professionals by fostering collaboration, sharing best practices, and redefining rainmaking and client service excellence. Our members don’t just adapt to change—they lead it.

One key way that we shape the future of legal sales is through LSSO's RainDance Conference, our annual event that brings together curious, growth minded professionals in the field. RainDance is the premier gathering of sales, client service, and business development professionals in the legal sector. Participants experience hands-on workshops, unparalleled networking opportunities, and insights from the best minds in the industry.

The People Behind Our Mission

Behind every success is a great team. Our dedicated professionals work together to support,
connect, and empower legal professionals worldwide.