Coaching Advantage Certification Program

Become a Master Coach

Coaching is emerging as an important discipline within the legal profession. Learning or refining business development coaching skills to help lawyers reach their full business development potential is an excellent career advancement strategy. Through our partnership with LawVision, we at LSSO offer our attendees and members the unparalleled opportunity to advance their careers as business development coaches. Our coaching certification program provides training, tools, and credentials for coaching lawyers at all skill levels. 

Certification Program Overview

The certification training will include classroom instruction from sales and coaching experts; interactive discussions about methods for meeting day-to-day challenges and leveraging opportunities; and live coaching session shadowing, followed by a personal debrief. Upon completion of the program, each attendee will receive a Master Coaching Certificate.

Curriculum

Two-day on site workshop:

  • Classroom instruction
    • Overview of the sales process
    • Pre-work with coachee(s)
    • First meeting and setting expectations
    • Using an effective coaching calendar
    • Coaching tools and best practices
    • Dealing with difficult schedules, difficult personalities, and inaction
    • When to walk away from an internal coaching client
    • Graduating your coachee(s)
    • Ongoing follow-up
  • A live coaching session
    • By phone or in person your assigned instructor will listen in on a coaching session and provide invaluable feedback, suggestions and ideas
Certificate Program Length

Two- to three months (also dependent on attendee coaching schedule)

Download Brochure 

Certification Program Fees

Open workshop fees:

  • $2,500 per person

  • $2,375 per person LSSO Member Rate
  • Upon completion of the program attendees will receive a Master Coaching Certificate

Substitutions and Cancellations:  

Substitutions may be made at any time. In the event that you can no longer attend The Coaching Advantage Certification Program, please email klovett@legalsales.org we will apply the fee toward another training session.

On site at your law firm:

  • Please email us for a specific firm quote

For onsite workshop pricing for your firm, or if you have any questions about the certification workshops, please email Kirsten Lovett, Executive Director, LSSO, at klovett@legalsales.org.

Register Here

April 28-29, 2020 (Washington, DC)

May 4-5, 2020 (Charlotte, NC)

September 15-16, 2020 (New York, NY)




LSSO has a stellar reputation for equipping lawyers and other professionals with the skills they need to excel in finding – and keeping – profitable new business. I highly recommend their Coaching Advantage Certification Program for law firm business developers and those who coach them. The instructors have essential real-world experience, explain the “why” behind the “what and how,” and use effective training tools and techniques that deliver immediate value to attendees. 

Robin Chance, Marketing Director,

Fish & Richardson PC


Next Coaching Sessions

April 28-29, 2020
Washington, D.C.


May 4-5, 2020

Charlotte, NC


September 15-16

New York, NY





AmLaw 100 Firm CMO:

“We put our BD team through this certification training and it’s the best thing we’ve done to help sharpen their skills as they coach our partners to compete for new business. The tools, templates, process, and thoughtful approach were all excellent.”


©2019 Legal Sales and Service Organization