The Legal Sales and Service Organization, Inc. (LSSO) is a transformative force in the legal industry. LSSO equips legal and business professionals with innovative thinking, strategic connections, and continuous professional development that enable them to thrive in a dynamic and competitive landscape.

Originally established in 2003 as a response to the evolving needs of law firms, which were shifting from marketing to sophisticated business development and service excellence programs, LSSO has remained dedicated to providing essential resources and tools to drive success.

The Changing Landscape
In an environment where legal services have become increasingly intricate and the delivery of client value continues to develop, the legal arena’s leaders must anticipate, adapt, and excel. Law firm executives – now more than ever – bear the responsibility of shaping their organization’s future and trajectory. With a market saturated and hyper-competitive, the discerning clientele of today necessitates effective sales and service strategies that span the entire client journey and deliver stellar experiences.

Our Purpose
At LSSO, we redefine rainmaking and recognize that excellence in legal service extends beyond exceptional lawyering. It encompasses a holistic approach that builds on the power of a cross-functional team, integrates innovative business development strategies and service excellence, and includes a commitment to continuous improvement.

Our mission is to empower legal leaders by providing a comprehensive platform that delivers:

1. Cutting-Edge Insights > We bring together thought leaders, industry experts, and innovators to share the latest strategies, trends, and breakthroughs in legal business development, client service, innovation, and quality initiatives.
2. Strategic Connections > We serve as a thriving ecosystem where senior sales and service executives can forge valuable connections, fostering collaboration and idea exchanges among peers, mentors, and partners who are all dedicated to driving professional growth.
3. Professional Development > We deliver tailored programs, workshops, and resources – plus a network of peers – designed to equip legal leaders with the ideas, skills, knowledge, and mindset needed to succeed in an evolving landscape.  
4. Innovative Tools > We provide practical tools, frameworks, and pioneering methodologies that enable law firms to implement effective business development and service strategies, ensuring the delivery of exceptional value to clients from acquisition to retention and growth through unparalleled service.