Jill Zwetchkenbaum | Senior Manager of Client Relations | Goulston & Storrs; and Patrick Fuller | Chief Strategist, Legal ALM

As June approaches, legal professionals and industry leaders are gearing up for one of the most anticipated events of the year: the Legal Sales & Service Organization’s (LSSO) RainDance conference. Renowned for its innovative concepts and insightful discourse, RainDance is more than just a gathering—it’s a nexus for transformative ideas and collaborative engagement. With this year’s focus on Sales & Service Education Discussions (SSEDs), attendees can expect a redefined experience that promises to elevate their understanding of client acquisition, retention, and organizational growth.

Understanding the significance of every attendee’s time, we've curated a guide to help you prioritize and make the most of your experience at RainDance. From capitalizing on networking opportunities to leveraging educational sessions, here are key ways to ensure a productive and rewarding conference experience:

1. Embrace the SSED Format:

The shift towards shorter, more dynamic sessions presents a unique opportunity to engage with diverse topics and speakers. Embrace this format by actively participating in discussions, asking questions, and sharing your insights. Remember, the essence of RainDance lies in the exchange of ideas, and SSEDs serve as catalysts for meaningful dialogue. 

2. Prioritize Networking Opportunities:

RainDance isn’t just about absorbing information—it’s also about building connections. Take advantage of the frequent networking breaks peppered throughout the agenda to mingle with fellow attendees, speakers, and industry experts. Whether you’re exchanging business cards over coffee or engaging in deep conversations during breakout sessions, networking can open doors to new collaborations and opportunities.

3. Customize Your Learning Experience:

With a plethora of sessions covering various aspects of legal sales and service, it’s essential to tailor your schedule to align with your professional interests and objectives. Review the conference agenda beforehand and identify sessions that resonate with your current challenges or areas of growth. By curating your learning experience, you can extract maximum value from each session and leave RainDance equipped with actionable insights.

 

4. Stay Open-Minded and Curious:

RainDance is a melting pot of perspectives, experiences, and strategies. Approach each session with an open mind and a willingness to explore novel ideas. Whether you’re a seasoned veteran or a newcomer to the legal industry, there’s always something new to learn. Stay curious, engage with diverse viewpoints, and be receptive to unconventional approaches—these encounters often spark innovation and drive progress.

5. Follow Up and Stay Connected:

The connections you forge at RainDance shouldn’t end when the conference concludes. Follow up with fellow attendees and speakers via email, LinkedIn, or other professional networks to continue the conversation and nurture relationships. Share your key takeaways, exchange resources, and explore opportunities for collaboration. Connect with our sponsors, of course too!

In conclusion, the LSSO RainDance conference is designed to empower legal professionals with the knowledge, insights, and connections needed to thrive in an ever-evolving industry landscape. By capitalizing on networking opportunities, embracing the SSED format, and customizing your learning experience, you can maximize your time at RainDance 2024 and emerge inspired, informed, refreshed, and ready to enact change.