The evolution of business development at law firms has taken the forefront as firms virtualize and engage with clients in new and different ways. It is now more important than ever that law firms hone in on meaningful and measurable business development practices to connect the firm and enable growth. Intapp’s Lavinia Calvert, General Manager, Marketing & Business Development Practice, Silvia Coulter, Principal at LawVision, and Gillian Ward, CMO at Bryan Cave Leighton Paisner, recently held this thoughtful discussion on current trends in law firm business development practices.

Topics discussed at this webinar, included:

• The structure and maturity of the business development processes
• Trends in the way firms are engaging clients and enabling growth
• Opportunities for facilitating improvement
• The next frontier - where innovation and investment are happening

Gillian Ward Gillian Ward serves as Bryan Cave Leighton Paisner’s global chief marketing officer, leading the firm’s business development, branding, and marketing efforts worldwide along with managing global marketing operations including a team that spans 30 offices across the firm’s platform. Lavinia Calvert Lavinia leads the marketing and business development solutions at Intapp. She maintains global responsibility for driving growth and success for her business unit, focusing on serving the technology needs of marketing and business development professionals. Silvia Coulter Silvia Coulter is a co-founding principal of LawVision. She is widely regarded as one of the legal industry's most experienced business development and leadership consultants. Silvia also serves on the board of advisors for the Legal Sales and Service Organization.