By John Cunningham

Corporate legal clients told law firm audience members what they would like to see in lawyer profiles on law firm websites when they spoke at the annual Legal Sales and Service Organization (“LSSO”) RainDance conference in June.  Continue Reading!

About the Author:

John Cunningham  is a former Vice President and General Counsel for a publicly traded company who now spends most of his time studying and writing about legal practice and legal services marketing. He can be reached via C3Cunningham@gmail.com. 

This position can be in the New York City or Washington, D.C. office. They will support the marketing activities of the International Arbitration practice globally, helping to frame and drive marketing programs and business development activities.  Read more.

By John Cunningham

Corporate legal clients clearly flagged their service preferences while providing key insights on how and why they purchase or discontinue services at the annual Legal Sales and Service Organization (“LSSO”) RainDance conference in June.  Continue reading.

About the Author:

John Cunningham  is a former Vice President and General Counsel for a publicly traded company who now spends most of his time studying and writing about legal practice and legal services marketing. He can be reached via C3Cunningham@gmail.com. 

By John Cunningham

Corporate legal clients answered several questions about content marketing by law firms at the annual Legal Sales and Service Organization (“LSSO”) RainDance conference in June. 

Thanks to Louise Henkel, Director of Business Development and Marketing at Hill Ward Henderson, for her notes on the input provided by the following panelists:

• Christine Castellano, former Sr. VP, GC and Chief Compliance Officer for Ingredion, Inc.
• Dennis Garcia, Assistant GC at Microsoft
• Steven Heinrichs, Executive VP, GC and Chief Legal Compliance Officer at Mueller Water Products
• Edward Paulis III, VP and Sr. Assistant GC at Zurich North America

About the Author:

John Cunningham  is a former Vice President and General Counsel for a publicly traded company who now spends most of his time studying and writing about legal practice and legal services marketing. He can be reached via C3Cunningham@gmail.com. 

In January 2020, Marketing Partner Forum visits The Ritz-Carlton Key Biscayne in Miami, Florida for three days of rigorous education and professional networking at one of the nation’s most luxurious properties. The Marketing Partner Forum is designed for client development partners, rainmakers, and the senior-most legal marketing and business development leaders across the profession.

Conveniently situated near Miami International Airport (MIA), Key Biscayne is the ideal backdrop for one of the legal profession’s most revered programs dedicated to law firm profitability and client development in a dynamic legal services market.

Highlights of the event:

• Our content reflects the experience and sophistication of our international audience in terms of rigor, ambition and scope.
• Attendees can interact directly with senior clients and network for new business and enjoy the stunning scenery, nightlife, spa and sand of southern Florida.
• Refresh & reflect at our Wednesday Welcome Luncheon and Friday Bloody Mary Brunch

Click here to view the full agenda. LSSO members receive a 15% discount on registration.

Make an impact at Goodwin, a global 50 law firm with a history of working on groundbreaking matters, and an increasingly focused approach to working with clients in the financial, private equity, real estate, technology and life sciences industries.

The Business Development Manager is a leader who possesses a client-focused mentality, is highly service oriented, and has the ability to guide, direct and advise lawyers in a sophisticated marketing and business development environment. Responsibilities include helping shape the strategic positioning within the context of the Goodwin brand for both the Financial Industry (“FIN”) business unit (which spans both litigation and transnational work) and the Fin-tech practice; supporting client relationship-building initiatives; facilitating cross-selling opportunities with other practice groups and geographies; lead generation; and identifying effective thought leadership opportunities.

Location: New York, NY or Boston, MA

Learn more and apply

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