Listen to Andy Peterson's interview with Stephanie Hinrichs, Director of Client Service at Womble Bond Dickinson, and Neel Lilani, Managing Director at Orrick. Hear how they got started in sales positions, how they see the law firm sales role evolving, and the skills needed to succeed. 

Thank you to Andy Peterson and Design Build Legal for producing this podcast! Listen to more Legal Ops Rising podcasts.

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The Marketing & Business Development Department at Burns & Levinson LLP has 2 opportunities available in Boston, MA -- a Marketing Communications Manager and a Business Development Specialist.  Read more!

With the Fall conference season upon us, here are some best practices for live-tweeting from Eilene Spear, Operations Manager, National Law Review.

Read more of Eilene's tips here.

About the Author

Eilene Spear is the Operations Manager for the National Law Review and oversees the National Law Review’s extensive social media presence, implementing the publication’s SEO best practices and managing the NLR’s publishing process.

As a prolific thought leader, Eilene writes frequently on legal topics including, interviews with legal industry leaders and chronicling the newest trends in the legal industry and in thought leadership marketing.  Additionally, she regularly attends and speaks at legal marketing events across the country.

Thompson Coburn LLP currently has an exempt position available in our Washington, DC office for a full-time Marketing Manager to consult with the partners in that office to develop and execute marketing, communication and business development initiatives.

Learn more

Ballard Spahr LLP seeks a dynamic and successful marketing and business development professional to join the Ballard Spahr team as the Proposal Specialist supporting the firm’s efforts to respond to proposals within the guidelines of firm strategy, business development, and client relationship management goals. This position can be located in either our Atlanta, Denver, Las Vegas, Minneapolis, Philadelphia, Phoenix or Salt Lake City offices.
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By John Cunningham

Corporate legal clients told law firm audience members what they would like to see in lawyer profiles on law firm websites when they spoke at the annual Legal Sales and Service Organization (“LSSO”) RainDance conference in June.  Continue Reading!

About the Author:

John Cunningham  is a former Vice President and General Counsel for a publicly traded company who now spends most of his time studying and writing about legal practice and legal services marketing. He can be reached via C3Cunningham@gmail.com. 

This position can be in the New York City or Washington, D.C. office. They will support the marketing activities of the International Arbitration practice globally, helping to frame and drive marketing programs and business development activities.  Read more.

By John Cunningham

Corporate legal clients clearly flagged their service preferences while providing key insights on how and why they purchase or discontinue services at the annual Legal Sales and Service Organization (“LSSO”) RainDance conference in June.  Continue reading.

About the Author:

John Cunningham  is a former Vice President and General Counsel for a publicly traded company who now spends most of his time studying and writing about legal practice and legal services marketing. He can be reached via C3Cunningham@gmail.com. 

By John Cunningham

Corporate legal clients answered several questions about content marketing by law firms at the annual Legal Sales and Service Organization (“LSSO”) RainDance conference in June. 

Thanks to Louise Henkel, Director of Business Development and Marketing at Hill Ward Henderson, for her notes on the input provided by the following panelists:

• Christine Castellano, former Sr. VP, GC and Chief Compliance Officer for Ingredion, Inc.
• Dennis Garcia, Assistant GC at Microsoft
• Steven Heinrichs, Executive VP, GC and Chief Legal Compliance Officer at Mueller Water Products
• Edward Paulis III, VP and Sr. Assistant GC at Zurich North America

About the Author:

John Cunningham  is a former Vice President and General Counsel for a publicly traded company who now spends most of his time studying and writing about legal practice and legal services marketing. He can be reached via C3Cunningham@gmail.com. 

In January 2020, Marketing Partner Forum visits The Ritz-Carlton Key Biscayne in Miami, Florida for three days of rigorous education and professional networking at one of the nation’s most luxurious properties. The Marketing Partner Forum is designed for client development partners, rainmakers, and the senior-most legal marketing and business development leaders across the profession.

Conveniently situated near Miami International Airport (MIA), Key Biscayne is the ideal backdrop for one of the legal profession’s most revered programs dedicated to law firm profitability and client development in a dynamic legal services market.

Highlights of the event:

• Our content reflects the experience and sophistication of our international audience in terms of rigor, ambition and scope.
• Attendees can interact directly with senior clients and network for new business and enjoy the stunning scenery, nightlife, spa and sand of southern Florida.
• Refresh & reflect at our Wednesday Welcome Luncheon and Friday Bloody Mary Brunch

Click here to view the full agenda. LSSO members receive a 15% discount on registration.