Have you ever wondered how your law firm’s marketing and business development (BD) strategy benchmarks against other firms like yours? Participate in the 2017 Marketing & Business Development Survey from LexisNexis® InterAction® and LSSO to discover the answers. You’ll also have the opportunity to win one of three gift cards. 

Join us at RainDance to hear the survey results. 

Take the Survey
Register for RainDance

LMA Members - contact me for the LSSO member discount code to register for RainDance 2017.

RainDance is May 9 & 10, 2017 in Dallas, TX. Find more information here.

Contact Kirsten Lovett at klovett@legalsales.org for your discount code.

Are We Distinctive? Creating Compelling Experiences to Win More Business

Firms that tend to win in competitive bid situations have that special something that separated them from the pack. Something that gives them the edge when the playing field is seemingly level.  It's elusive - even a bit mysterious. However, clients know it when they see it and will pay more to have it. The firm that finds it is the one that wins - time and time again.

Rick Davis, Senior Director at RSM, a leading provider of audit, tax and consulting services, and his team have studied hundreds of pursuits - both wins and losses - to help firms better understand what it takes to win from the perspective of their clients and prospects. These years of research have exposed that special something that makes a firm distinctive. 

Gabriel Teninbaum on the Present and the Future of Legal Technology and its Impact on Client Acquisition and Retention

Technology, innovation and the changing market for legal services is impacting how law firms acquire and retain clients and how law firms remain profitable and competitive. Professor Gabriel Teninbaum will explore the legal innovation landscape and changes on the way. Hear how large and small law firms are incorporating technology, responding to client demands and feedback, and how AI and other technologies and trends continue to impact the competitive legal landscape.

Gabriel Teninbaum is a professor of legal writing at Suffolk University Law School. He is the Director of the Institute on Law Practice Technology & Innovation and the Director of the Law Practice Technology Concentration at Suffolk University Law School.

Join LSSO at RainDance on May 9 & 10, 2017 to hear Rick Davis, Gabriel Teninbaum and law firm sales and service professionals share their industry knowledge and insight.

Visit RainDance2017 for more information on speakers and to register.

From the Editors Desk: Your Insights Wanted

By John O. Cunningham, Chairman of the Editorial Board

The greatest asset of the Legal Sales and Service Organization (LSSO) is the collective knowledge and experience of its members. We want to share that collective resource with all LSSO members, but in order to do so, we will need your input.

Please check out the brief thumbnails below regarding two surveys. Your anonymous input is wanted for the short, 10-question "Client Service Functions" Survey, and your help will be greatly appreciated in obtaining input from women lawyers for LSSO's fifth "Women Lawyers Rainmaking Survey."

Read the full March issue.

Want to keep up to date with news and trends related to sales and service? LSSO Updates are available by email and in the Members section of our website.

Sign Up to receive LSSO Updates by email.

Join LSSO to view past issues.

We are excited to share this link to LSSO's 5th Women Lawyers Rainmaking Survey.

Silvia Coulter and Catherine Alman MacDonagh are once again conducting this survey. Please take and/or share this survey with other women lawyers.

The first Women Lawyers Rainmaking Survey was conducted in 2003. At that time, it was one of the only surveys collecting data on women lawyers’ business development efforts and successes. The Women Rainmaking Survey now serves as a leading resource for law firms and attorneys.

The benchmarking data provides valuable insight into:

• The keys to rainmaking success
• Profiles of successful women rainmakers
• How much time is dedicated to business development for best results
• What business development activities work best
• What are the barriers to advancement, potential road blocks to success, and areas for improvement
• How firms and others are supporting women lawyers
• Best practices for firms and women lawyers

Please take the survey and/or share the survey with other women lawyers.

We will be sharing preliminary results at RainDance on May 9 & 10, 2017. If you haven't registered yet, click here to join us in Dallas, TX.

LSSO's 3rd annual Sales and Service Awards salute the efforts and results from individuals and teams who have helped their firm drive revenue. Our panel of esteemed judges are looking forward to receiving your nominations.

Judges: Darryl Cross, Cheryl Jekiel, and Preston McKenzie

Past Winners

Submit your nomination.

Want to keep up to date with news and trends related to sales and service? LSSO Updates are available by email and in the Members section of our website.

Sign Up to receive LSSO Updates by email.

Join LSSO to view past issues.

January 2017 Updates - Legal Industry Headlines and Trends for 2017 

From the Editors Desk: Legal Industry Headlines and Trends for 2017

By John O. Cunningham, Chairman of the Editorial Board

The Legal Sales and Service Organization (“LSSO”) asked its board of advisors and industry leaders to share with our members their forward-looking visions of legal industry headlines and trends in 2017.

They came up with an array of predictions related to competitive pressures and trends, mergers, automation, technology, data analytics, artificial intelligence and more.

Check out their insights below, and please feel free to send us your own suggestions, comments and contributions to our newsletter (which we hope to publish more regularly in 2017). You can send your input to Kirsten Lovett at KLovett@LegalSales.org or to John Cunningham at C3Cunningham@gmail.com.

Read the full issue.

The Legal Sales and Service Organization (LSSO) will launch its fifth Women Rainmaking Survey for Lawyers in a few weeks. LSSO conducted its first Women Lawyers Rainmaking Survey in 2003. This groundbreaking survey provides significant findings including:

• The keys to rainmaking success
• Profiles of successful women rainmakers
• How much time is dedicated to business development for best results
• What business development activities work best
• What are the barriers to advancement, potential road blocks to success, and areas for improvement
• How firms and others are supporting women lawyers
• Best practices for firms and women lawyers

About the Survey

Silvia L. Coulter and Catherine Alman MacDonagh, co-authors of The Woman Lawyer’s Rainmaking Game, are once again directing the survey.

Sponsorship Opportunities
Partnering with LSSO and sponsoring this survey allows your organization to demonstrate your commitment to the advancement of women in the law.  Please contact Kirsten Lovett at klovett@legalsales.org for more information.

Past Survey Results

LSSO members, log into your account to see past Women Lawyers Rainmaking Survey Results.

LSSO's annual RainDance Conference is the key resource of the organization.  The two-day conference is filled with high-level interactive sessions, roundtables and lively discussions with industry thought leaders.  

RainDance offers less of the theory and more of the practical, effective sales and service strategies for attendees to bring back to their firm and implement immediately.  With an intimate setting, you can expect open and honest dialogue among the attendees about the challenges they face in meeting the demands of the increasingly competitive and evolving industry.

RainDance is for firm leaders who have significant responsibilities for client retention, client growth, new business development, client service, and process improvement strategies to shape the future of their firms. It is recognized and known for attracting the highest caliber of attendees who are often regarded as the thought leaders in their firms and those who help shape the industry.

Register Now for early rates.

The Legal Sales and Service Organization (LSSO) is pleased to announce the third Sales & Service Awards for the legal industry.   The award will salute the efforts and results from individuals/teams who have helped their firm drive revenue.

For more information about the LSSO Awards Program please click here.