Value engineering: An Increasingly Critical Role for Forward-Thinking Legal Business Development Functions?
Law firms are now sophisticated at providing, and reporting on, those “value-add” services – CLE...
Industry Insights
Three Significant Challenges Facing Law Firm CMBDOs & Ways to Overcome Them
I’m not going to sugarcoat it – being a law firm Chief Marketing and Business Development Officer...
Running on Empty? Take Time to Refuel Yourself and Your Team
The notion of being "crazy busy" is an awkward, unnecessary badge of honor in the legal industry....
ChatGPT is All the Rage, But What Should We Be Raging About?
It’s here. The AI that could read and analyze can now analyze and write. So, what is ChatGPT and...
How Your Firm is Helping Other Firms Sell Their Services To Your Clients
Not too long ago, I was speaking with a legal salesperson who told me their law firm opened an...
Law Firm Business Development (BD) Leaders Ready to Orchestrate BD Processes in 2023
BD is a team sport. But for many law firms, the complexity of BD, marketing, and competitive...
Sales Strategy Works & Revenue Follows
Sales strategy works and revenue follows
Top Business Development & Marketing Trends Impacting Smaller and Mid-Size Law Firms in 2023 Plus Strategies for Success
Over the more than 15 years we have spent working together with hundreds of top law firms on...
So, What is a SAM-Legal Initiative Going to Cost?
Throughout (this series), as well as in the list below, we have described key elements of a...
The Dollars are in the Details
While the budget itself (anticipated revenue, anticipated expenses, and anticipated Return on...