The evolution of business development at law firms has taken the forefront as firms virtualize and engage with clients in new and different ways. It is now more important than ever that law firms hone in on meaningful and measurable business development practices to connect the firm and enable growth. Intapp’s Lavinia Calvert, General Manager, Marketing & Business Development Practice, Silvia Coulter, Principal at LawVision, and Gillian Ward, CMO at Bryan Cave Leighton Paisner, recently held this thoughtful discussion on current trends in law firm business development practices.

Topics discussed at this webinar, included:

• The structure and maturity of the business development processes
• Trends in the way firms are engaging clients and enabling growth
• Opportunities for facilitating improvement
• The next frontier - where innovation and investment are happening

Gillian Ward Gillian Ward serves as Bryan Cave Leighton Paisner’s global chief marketing officer, leading the firm’s business development, branding, and marketing efforts worldwide along with managing global marketing operations including a team that spans 30 offices across the firm’s platform. Lavinia Calvert Lavinia leads the marketing and business development solutions at Intapp. She maintains global responsibility for driving growth and success for her business unit, focusing on serving the technology needs of marketing and business development professionals. Silvia Coulter Silvia Coulter is a co-founding principal of LawVision. She is widely regarded as one of the legal industry's most experienced business development and leadership consultants. Silvia also serves on the board of advisors for the Legal Sales and Service Organization.

Ballard Spahr LLP seeks a dynamic and successful marketing and business development professional to join the Ballard Spahr team as the Proposal Specialist supporting the firm’s efforts to respond to proposals within the guidelines of firm strategy, business development, and client relationship management goals. The successful candidate will report directly to the Senior Proposal Manager, while working collaboratively with the practice group and regional business development teams.

This position can be located in any Ballard location.

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The process of getting a comprehensive understanding of the important risk, opportunities or trends facing a company or industry sector is difficult. This information deficit results in professionals being reactive to clients’ needs and changes in their industry.

Download the Current Awareness Toolkit to learn how you can utilize machine learning to empower your organization to demonstrate situational awareness.

In this toolkit, you will learn:

1. The problems with current awareness today and its impact
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3. Real-life examples of how you can use machine learning to identify risk and opportunities in your industry.

Download the Toolkit

LSSO thanks Manzama for providing this tool kit as a resource to our members.

As a member of the firmwide marketing department, the Senior Marketing Communications Specialist will be responsible for helping lead numerous strategic projects and initiatives furthering our external and internal communications goals. This position is responsible for helping manage, organize and contribute to Fenwick’s public relations efforts, original content development and content marketing (client alerts, white papers, newsletters/bulletins, videos, etc.), online marketing (social media, the firm’s website and blogs), internal communications and awards and directory submissions. This position can be based in any of our offices.

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Ballard Spahr has an excellent opportunity for an experienced, dynamic and successful marketing and business development professional to join the Marketing team as a Business Development Manager for our Litigation Department. The successful candidate will work with the leadership of the department, and lawyers nationwide, on a wide range of marketing and business development projects and initiatives. Remote opportunity available.

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As a member of the firmwide marketing department, the Temporary Marketing Communications Specialist (approximately 6-9 months) will be responsible for supporting numerous strategic projects and initiatives furthering our external and internal communications goals. This position is responsible for helping manage and contribute to Fenwick’s public relations efforts, original content development and content marketing (client alerts, white papers, newsletters/bulletins, videos, etc.), online marketing (social media, the firm’s website and blogs), internal communications and awards and directory submissions. This position can be based in any of our offices.

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Ballard Spahr LLP has a terrific opportunity for a talented Proposal Coordinator to join the Ballard Spahr marketing and business development team. The primary responsibility is the preparation and delivery or pitches/proposals/RFPs. This role reports to the Proposal Manager and interacts with attorneys, directors of practice management, Legal Pricing/Project Management, Risk Management, Finance/Accounting, Human Resources, Information Systems, legal administrative assistants, and partner firms to coordinate and complete projects.

Learn more and apply here

Fenwick & West has a temporary opening for a Marketing Data Analyst (approximately 4-5 months) who will work with the marketing technology team to execute on reporting requests received from marketing and business development team members. This position can be based in the Mountain View/San Francisco (CA), Seattle (WA) or New York (NY) office.  READ MORE

Leopard Solutions is looking for a Senior Account Manager to manage existing accounts as well as to generate new business within a defined territory. Learn More 

This position would ideally be in New York City but they are open to remote for the right candidate.

Fenwick & West is seeking a Pitches and Proposal Manager for their Mountain View/San Francisco/Santa Monica (CA) or Seattle (WA) office.  Read more about this exciting opportunity  here.